LAUNCH YOUR
OPTOMETRY PRACTICE
Follow one of our 33 guides to help you form, build, and launch your Optometry Practice with confidence.
VALIDATE
3 guides
Independent OD vs. Corporate Optometry: Which Path Is Right for You?
Comparing independent optometry practice ownership against corporate employed OD roles at LensCrafte…
Optometry Market Analysis: How to Validate Your Practice Location and Patient Demand
Step-by-step guide to validating an optometry practice market — population-to-OD ratios, vision insu…
The Essentials: Validate an Optometry Practice
Test an optometry practice before you lease: insurance panel access, provider density, startup cost,…
FORM
2 guides
How to Form an Optometry Practice: PLLC, State Licensing, and Insurance Credentialing
Step-by-step guide to forming an optometry practice entity — OD PLLC requirements, state optometry b…
The Essentials: Form — Optometry Practice
Phase 4 Form essentials for Optometry Practice. Key decisions and actions for the Form phase of your…
FINANCE
2 guides
Optometry Practice Startup Financing: Costs, Lenders, and Equipment Accounts
Complete guide to optometry practice startup costs ($200K–$600K), equipment financing, optical lab a…
The Essentials: Finance — Optometry Practice
Phase 5 Finance essentials for Optometry Practice. Key decisions and actions for the Finance phase o…
BUILD
3 guides
Optometry Equipment Guide: What to Buy, What to Finance, and What to Skip at Startup
Complete optometry equipment sourcing guide covering autorefractors (Topcon KR-800, Nidek ARK-1), sl…
Optometry Practice Management Software: RevolutionEHR vs. OfficeMate vs. Crystal PM
Comparing RevolutionEHR, Eyefinity OfficeMate, and Crystal PM for optometry practices. Covers EHR do…
The Essentials: Build Out an Optometry Practice
Sequence equipment costs, choose optometry EHR software, build a profitable optical dispensary, and …
BRAND
2 guides
Optometry Practice Branding and Marketing: Building a Patient-Attracting Identity
Complete optometry practice marketing guide covering Google My Business optimization, VSP/EyeMed dir…
The Essentials: Brand — Optometry Practice
Phase 7 Brand essentials for Optometry Practice. Key decisions and actions for the Brand phase of yo…
PROTECT
3 guides
Eye Exam Billing Codes: CPT Codes, Comprehensive vs. Problem-Focused Exams, and Insurance Coding
Navigate complex eye exam billing with expert CPT code guidance. Learn comprehensive vs. problem-foc…
Optometry Malpractice Insurance and Practice Protection: OMIC, HIPAA, and State Compliance
Complete guide to optometry practice protection — OMIC malpractice insurance, Affinity OD coverage, …
The Essentials: Protect — Optometry Practice
Phase 8 Protect essentials for Optometry Practice. Key decisions and actions for the Protect phase o…
LOCATE
3 guides
Regulatory Compliance and Prescriptions: Prescription Release Requirements, Contact Lens Regulations, and Compliance
Navigate optometry regulatory compliance with expert insights. Understand prescription release, cont…
Optometry Practice Location Strategy: Strip Mall vs. Medical Office vs. Standalone
How to choose the right location for your optometry practice — comparing strip mall retail, medical …
The Essentials: Location — Optometry Practice
Phase 6 Location essentials for Optometry Practice. Key decisions and actions for the Location phase…
PRICE
3 guides
Optical Dispensary and Eyewear Sales: Frames, Lenses, and Markup Margins on Optical Products
Explore eyewear sales, markup margins, and best practices for optical dispensaries.…
Optometry Practice Pricing Strategy: Exam Fees, Optical Margins, and Contact Lens Pricing
Complete guide to optometry pricing — comprehensive eye exam fees ($100–$180), contact lens fitting …
The Essentials: Price — Optometry Practice
Phase 3 Price essentials for Optometry Practice. Key decisions and actions for the Price phase of yo…
SELL
3 guides
Patient Education and Case Acceptance: Vision Correction Options, Premium Lens Benefits, and Upselling
Boost case acceptance with effective patient education on vision correction and premium lens benefit…
Optometry Patient Acquisition: How to Fill Your Schedule in the First Year
Proven patient acquisition strategies for new optometry practices — VSP/EyeMed in-network directory …
The Essentials: Sell — Optometry Practice
Phase 9 Sell essentials for Optometry Practice. Key decisions and actions for the Sell phase of your…
OPERATE
9 guides
Dry Eye and Specialty Services: Dry Eye Treatment, Presbyopia Solutions, and Premium Service Pricing
Explore effective dry eye treatments and presbyopia solutions with premium service pricing strategie…
Refraction and Exam Efficiency: Exam Room Utilization, Technician Assistance, and Patient Flow
Learn how to enhance exam efficiency and patient flow in your optometry practice.…
Optician Staffing and Training: Optician Licensing, Frame Selection Training, and Customer Service
Learn effective optician staffing, training, licensing, and customer service techniques to elevate y…
Eyewear Inventory Management: Frame Selection, Lens Technology, and Stock Turnover
Master eyewear inventory management with expert insights on frame selection, lens technology, and st…
Measurement and Fitting Standards: Lens Fitting, Frame Adjustment, and Return Policies for Eyewear
Master precision lens fitting, expert frame adjustments, and smart return policies for your optometr…
Contact Lens Services and Specialty Lenses: Contact Lens Fitting, Specialty Lenses, and Ongoing Care
Master contact lens fitting, specialty lenses, and ongoing patient care to build a profitable optome…
Optical Equipment Investment: Phoropter, Retinal Camera, OCT Imaging, and Equipment Maintenance
Navigate essential optical equipment investments for your optometry practice. Learn about phoropters…
Optometry Practice Operations: Managing EHR, Insurance Billing, Labs, and Recall Systems
Complete guide to running an optometry practice — RevolutionEHR/OfficeMate workflows, vision and med…
The Essentials: Operating an Optometry Practice
Run an optometry practice with overlapping pre-test flow, automated recall, clean vision and medical…
33 free guides covering every step — from testing your first idea to building the systems that let your business run without you.
Get the Free Checklist →