COOKIE POLICY
Last updated September 24, 2026. This page lists the cookies and browser storage LaunchAdvisor uses, who sets them, what they do and how long they last. Our Privacy Policy explains how we use the information.
What cookies are
Cookies are small text files a website saves in your browser. Browser storage (localStorage and sessionStorage) works the same way but is read only by the page, not sent with every request. Some of the items below are set by LaunchAdvisor. Others are set by Google when its ads, analytics or consent tools run on our pages.
Categories: strictly necessary items make sign-in and your consent choices work. Functional items remember your progress and settings. Analytics items help us count visits and see which pages are useful. Advertising items let Google serve, measure and, where allowed, personalize ads.
Cookies
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
sb-<project-id>-auth-token | LaunchAdvisor (Supabase) | Keeps you signed in. Large sessions are split into parts ending .0, .1 and so on. | Up to 400 days, renewed while you use the site; removed when you sign out | Strictly necessary |
sb-<project-id>-auth-token-code-verifier | LaunchAdvisor (Supabase) | Completes sign-in with an email link or a Microsoft account. | Removed when sign-in completes | Strictly necessary |
la_advisor_vid | LaunchAdvisor | A random ID set when you open the AI Advisor. It lets us apply the free question limits and keep your advisor conversations together. | 400 days | Functional |
FCCDCF | Google consent tool | Stores the choices you make in Google's consent message. | 13 months | Strictly necessary (consent) |
FCNEC | Google consent tool | Google uses it to measure how its consent message performs. | 365 days | Analytics |
_ga | Google Analytics | Tells visits from different browsers apart so we can count visitors. | 2 years | Analytics |
_ga_C7B1PMT2Z9 | Google Analytics | Keeps track of your current visit (session) for Google Analytics. | 2 years | Analytics |
__gads | Google AdSense | Serves and measures ads, limits how often you see the same ad, and helps detect fraud. | 13 months | Advertising |
__gpi | Google AdSense | Serves and measures ads, and helps detect fraud. | 13 months | Advertising |
__eoi | Google AdSense | Helps Google detect fraud and abuse in ads. | 6 months | Advertising (security) |
test_cookie | Google (doubleclick.net) | Checks whether your browser accepts cookies. | 15 minutes | Advertising |
IDE | Google (doubleclick.net) | Shows you personalized ads and measures how they perform. | 13 months in the EEA and UK, 24 months elsewhere | Advertising |
Google's cookies are set only when its tags are allowed to use them (see “Your choices” below), and the exact set can change as Google updates its products. Google lists its ad cookies at business.safety.google/adscookies and its analytics cookies in the Google Analytics help center.
Vercel Web Analytics, which we also use to count page views, doesn't set cookies.
Browser storage
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
launchadvisor_quiz | LaunchAdvisor (localStorage) | Your quiz answers, so the checklist can be tailored before you create an account. | Until you clear it | Functional |
launchadvisor_project_name | LaunchAdvisor (localStorage) | The project name you entered. | Until you clear it | Functional |
launchadvisor_progress | LaunchAdvisor (localStorage) | The checklist steps you've completed. Copied to your account when you sign in. | Until you clear it | Functional |
launchadvisor_active_workspace | LaunchAdvisor (localStorage) | Which of your workspaces is open. | Until you clear it | Functional |
launchadvisor_journal_… | LaunchAdvisor (localStorage) | A local copy of each checklist step's journal entry, one item per step. | Until you clear it | Functional |
launchadvisor_email, launchadvisor_email_prompted | LaunchAdvisor (localStorage) | The email address you typed into a “save your progress” prompt, and whether we've shown that prompt. It stays in your browser; we don't receive it. | Until you clear it | Functional |
utm_source, utm_campaign | LaunchAdvisor (localStorage) | The campaign tags on the link that brought you to the homepage. They stay in your browser. | Until you clear it | Analytics |
la-advisor:chat | LaunchAdvisor (sessionStorage) | The AI Advisor conversation open in this tab, so it survives a page change. | Until you close the tab | Functional |
la-advisor:ui | LaunchAdvisor (sessionStorage) | Whether the AI Advisor panel is open or minimized. | Until you close the tab | Functional |
Your choices
- In the EEA, the UK and Switzerland,Google's analytics and advertising cookies stay off until you agree in Google's consent message. Until you choose, Google Analytics may send basic measurement data without cookies.
- Everywhere else,they're on by default. If your browser sends a Global Privacy Control signal, we turn off ad personalization for you automatically.
Two links in the site footer let you change your choices:
- “Privacy and cookie settings”reopens Google's consent message so you can change your answer. It appears where that message applies, which is the EEA, the UK and Switzerland.
- “Do Not Sell or Share My Personal Information”opens Google's opt-out for US state privacy laws, which stops ads on LaunchAdvisor from being personalized for you. It appears where those laws apply.
If you don't see these links, they don't apply where you are, or Google's consent tool didn't load (an ad blocker can stop it). You can also:
- block or delete cookies and site data in your browser settings (blocking strictly necessary cookies will stop sign-in from working);
- turn on Global Privacy Control in your browser;
- turn off personalized ads in Google Ads Settings, or opt out of third-party vendors' ad cookies at aboutads.info;
- install Google's Google Analytics opt-out add-on.
Questions
See our Privacy Policy, or email info@launchadvisor.co.