LAUNCH YOUR FITNESS GYM / BOUTIQUE STUDIO

Full Gym vs. Boutique Studio: How to Validate Your Fitness Business Concept Before Signing a Lease

Analyze full gym vs boutique studio formats, franchise vs independent costs, and use Esri tapestry d…

9 min

The 6-Week Presale Membership Playbook for Gyms and Boutique Studios

Run a proven 6-week presale membership campaign for your gym or boutique studio. Collect 100 foundin…

The Essentials: Validate — Fitness Gym / Boutique Studio

What you need to know in the Validate phase for Fitness Gym / Boutique Studio.…

FORM

2 guides

Gym Equipment Sourcing Guide: Cardio, Strength, Pilates, and Flooring from Best Brands

Source the right gym equipment for your format. Covers Precor, Life Fitness, Rogue, Balanced Body Re…

The Essentials: Form — Fitness Gym / Boutique Studio

What you need to know in the Form phase for Fitness Gym / Boutique Studio.…

FINANCE

2 guides

10 min

Gym and Boutique Studio Marketing: Building Your Brand from Presale to Grand Opening

Build your gym or boutique studio brand with Instagram Reels, Google My Business, ClassPass, referra…

The Essentials: Finance — Fitness Gym / Boutique Studio

What you need to know in the Finance phase for Fitness Gym / Boutique Studio.…

BUILD

3 guides

10 min

How to Legally Form Your Gym or Boutique Studio: LLC, Sales Tax, Waivers, and Trainer Certifications

Form your gym or boutique studio LLC correctly. Covers sales tax on gym memberships by state, liabil…

8 min

Multi-Location Gym Entity Structure and Founding Documents: LLC, S-Corp Elections, and Operating Agreements

Structure your gym or boutique studio for growth with the right entity setup. Covers holding company…

The Essentials: Build — Fitness Gym / Boutique Studio

What you need to know in the Build phase for Fitness Gym / Boutique Studio.…

BRAND

2 guides

Gym Location Strategy: How to Find, Evaluate, and Negotiate the Right Space for Your Fitness Business

Find the right location for your gym or boutique studio. Covers population density requirements, com…

The Essentials: Brand — Fitness Gym / Boutique Studio

What you need to know in the Brand phase for Fitness Gym / Boutique Studio.…

PROTECT

2 guides

9 min

Gym and Boutique Studio Pricing Strategy: Memberships, Class Packs, Personal Training, and ClassPass

Set the right pricing for your gym or boutique studio. Real membership rate benchmarks, class pack p…

The Essentials: Protect — Fitness Gym / Boutique Studio

What you need to know in the Protect phase for Fitness Gym / Boutique Studio.…

LOCATE

2 guides

10 min

Gym Insurance, Liability Waivers, and AED Requirements: How to Protect Your Fitness Business

Protect your gym or boutique studio with the right insurance coverage. Covers general liability cost…

The Essentials: Location — Fitness Gym / Boutique Studio

What you need to know in the Location phase for Fitness Gym / Boutique Studio.…

PRICE

2 guides

12 min

Gym and Boutique Studio Startup Costs: Equipment Financing, Software, and Building Your Financial Model

Real gym startup cost breakdowns from $50K boutique to $500K full gym. Covers Precor, Life Fitness, …

The Essentials: Price — Fitness Gym / Boutique Studio

What you need to know in the Price phase for Fitness Gym / Boutique Studio.…

SELL

2 guides

Gym Member Acquisition: Google Ads, Facebook Ads, Referrals, and Corporate Wellness Partnerships

Acquire gym and boutique studio members with Google Ads, Facebook and Instagram ads at $8-25 CPL, re…

The Essentials: Sell — Fitness Gym / Boutique Studio

What you need to know in the Sell phase for Fitness Gym / Boutique Studio.…

OPERATE

2 guides

12 min

Gym Operations Playbook: Class Scheduling, Instructor Management, Retail, and Member Retention

Run your gym or boutique studio efficiently with proven operations systems. Covers Mindbody and Glof…

The Essentials: Scale — Fitness Gym / Boutique Studio

What you need to know in the Scale phase for Fitness Gym / Boutique Studio.…