How to Price and Talk About Your Personal Errands & Concierge Services Confidently
For personal errand runners and concierge providers, pricing can feel tricky. It’s not just about the hourly rate; it’s about how you present your value. Many independent operators lose money by doubting their prices before the client even speaks. This guide shows you how to set your rates for errand running, personal shopping, or senior companion services and talk about them clearly, so you win the right clients.
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The quick answer
For personal errand and concierge services, your price isn't just an hourly rate. It's about the value you bring: saving clients time, reducing their stress, and offering peace of mind. Figure out what that's worth to them, not just your gas and time. When you tell a client your rate for grocery shopping, a drop-off, or a senior check-in, state it clearly. For example, "My rate is $65 per hour for a 2-hour minimum." Then, stop talking. Do not rush to explain or offer a discount. Your goal isn't to get every job; it's to get the jobs that pay enough to cover your car costs, insurance, scheduling app, and your valuable time.
Side-by-side breakdown
Many independent errand runners or personal shoppers lose money by sounding unsure. * **Weak price delivery:** 'So, for those grocery runs, it's usually around $45 an hour, but if you have a lot of items, maybe a bit more. We can work with your budget, definitely.' This makes you sound unsure and invites clients to haggle before they even commit. * **Strong price delivery:** 'My rate for personal shopping and delivery is $55 per hour, with a one-hour minimum. This covers sourcing items, shopping, and delivery within 15 miles. What's on your list?' This is confident, clear, and moves the conversation forward. The silence after stating your rate is powerful; let the client speak next.
When to hold your price
Do not drop your price for your senior companion or errand services unless the client specifically says it's too high. If a client says, 'That's a bit more than I expected for a dog walking and pet supply run,' it's often a chance to discuss value, not a definite no. Ask, 'Is the price itself the issue, or are you wondering what's included that justifies it?' Only lower your rate if it still makes sense for you financially. Running errands means gas, car wear, insurance, and your time. If a discount makes it so you barely cover costs, the job isn't worth taking.
When a discount is appropriate
Only offer a discount for a clear business reason. For example, you might offer a lower rate for your first few senior companion clients in a new area to get testimonials and referrals. Or, you could offer a discount if a client pre-pays for a package of 10 grocery runs instead of paying per visit. Maybe they sign up for a fixed monthly personal assistant service for three months. Never just offer a discount because a client paused. Make sure any price cut is planned and explained, like 'If you book our weekly errand package for the next three months, I can offer 10% off the total.'
The verdict
The best way to talk about pricing for your errand or concierge services isn't to convince a client your hourly rate is a deal. It's about finding clients who value your time and the peace of mind you provide. A client who argues hard about the price of a simple prescription pickup before they've even hired you is likely looking for the cheapest option, not the best service. These are different from clients who might question the cost of a complex personal shopping task after they've experienced your excellent work. Always try to understand a client's budget and expectations during your first chat, before you give them a detailed quote for weekly meal prep or daily senior check-ins.
How to get started
Before your next call about a new personal errand or senior companion job, practice saying your price out loud three times. Pay attention if you add words like 'just,' 'only,' or 'around.' Take them out. Instead, list the top three benefits your price covers. For instance, for a senior companion service, your price includes: 1) Reliable and safe transportation for appointments, 2) Personalized social engagement and activity, and 3) Regular updates for family members. Explain these benefits first. Then, state your rate. Clients should understand the full value and ease you bring before they ever hear the number.
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FREQUENTLY ASKED QUESTIONS
What do I do if a customer says my price is too high?
Ask: 'Too high compared to what?' This question often reveals the real objection — a different competitor, a budget constraint, or a mismatch in perceived value. From there you can address the actual issue rather than just discounting.
Is it okay to raise my prices on existing clients?
Yes. Give 60-90 days notice, explain the reason briefly (increased costs, scope of service), and frame it around continued partnership. Most established clients accept a 10-20% increase once per year. Losing one price-sensitive client is often better than keeping them at an unsustainable rate.
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